“The SMART-est move”: company launches strategic initiative to reach new markets

SMART Garden Rooms, Offices & Studios, one of the UK’s leading manufacturers of quality outside buildings, has entered into a strategic partnership with Mulberry Homes, a quality commercial, land and residential builder with a particular strength in the Midlands and the South.

This is the first agreement involving SMART Modular Buildings, SMART’s wholly-owned subsidiary, which has been given the remit to work with compatible companies to open up new commercial opportunities by offering unique design variations from its catalogue of quality buildings.

Under the terms of the arrangement between the two companies, Mulberry Homes will be able to offer their residential customers the chance to purchase and have installed a 3m x 2m “Mulberry Belle” or a 4m x 3m “Mulberry Ultra” building in the gardens of their new luxury homes. These  models are an exclusive offer to Mulberry customers.

The first site to benefit from this partnership will be Mulberry’s development at Maulden, near Bedford, where 80% of the 49 prestigious properties will be able to accommodate a SMART building.

Matt Moss, managing director at SMART explained the rationale for the tie-up: “For many people, homeworking is a new and welcome normal. As such, we believe that incorporating quality outside buildings into new developments, rather than as post-construction add-on, is an effective way of meeting this growing demand.

“We’re delighted to be working with Mulberry, a company with a two decades-long heritage of quality delivery and first-class customer service. Their ethos and approach to business very much fits with SMART’s own values. For us, this is one of the ‘SMART-est’ business moves we’ve made this year.”

Kerry Jones, sales director at Mulberry Homes has stated that: “We are delighted to be working with SMART and have found them to be a great match when looking for a partner to work with in order for us to be able to offer luxury garden rooms.

“We are excited to be officially launching our Your Lifestyle, Your Space initiative this calendar year and will be show casing the “The Mulberry Ultra” and the “The Mulberry Belle” at our Maulden Ridge, Maulden development when we launch our show home in the spring. Maulden Ridge is a stunning collection of just 49 homes and we are selling 3, 4 & 5 bedroom detached homes.”

Sue Phillips, SMART’s sales & marketing director, added: “Research shows that a SMART buildings adds considerable value to that of a property. We are confident that our market-changing partnership with Mulberry will be a success, allowing us to enter into new and growing markets and to help thousands of households more easily – and in comfort – work from home.”

For information on Mulberry Homes and their current developments, please click here